A Tale of Two Economies
Marketing Across the Divide
Understanding the real life context in which your customers find themselves and how that affects their buying decisions is more critical than ever as structural changes in the economy have impacted consumers in different ways. By segmenting the American consumer market using socio-economic groups, SAI explored the impact of the Great Recession on these segments with respect to their ability to engage... Read More.
What makes us different
Achieving brand relevance is about keeping the brand current in the marketplace. In our rapidly changing world, learn how SAI’s brand planning process keeps brands relevant to shoppers. More.