Our Process

Our Philosophy
SAI believes that achieving brand relevance is about keeping the brand current in the marketplace, and linked, at the macro level, to its times. It is a strategic task, by its very nature, is never complete in our rapidly volatile times. 

Our Shopper Marketing Approach
We practice contextual marketing. In a rapidly shifting paradigm, keeping brands grounded in the context of what’s going on in consumers’ lives is key to achieving relevance. SAI’s planning model starts with the contextual framework and builds from there. 

Our Proprietary Tools
SAI pioneered and launched the Consumption Context IndexTM three years ago to monitor and understand the impact of a changing world on shopper behavior. Comprised of 24 indicators that track the impact of economic, social/cultural and political changes on consumers lives, SAI has a realtime understanding of the world in which shoppers are making purchase decisions every day.

Traditional Approach

  • Product-centric
  • Data primary process
  • Disciplines in silos
  • Reach/impressions
  • Platform neutral messaging
  • Human as consumer                                               

SAI Marketing Approach

  • Shopper-centric
  • Data in context
  • Open floor plan
  • Intent and purchase
  • Channel-tailored messaging
  • Consumer as human