Our Team
Kim has been with SAI for over 5 years and got started in print production with two different advertising agencies for a combined total of 14 years experience, and later spent 6 years promoting printing papers for two different printing paper merchants. With paper industry insight, Kim moved on to sell printing for a Philadelphia sheet-fed and web printer. That is when Greg Lee called and suggested a return to her agency production roots. When Kim is not in work, you can find her in South Jersey at her son’s baseball games and her other son’s band concerts.
The Office Administrator aka Aunt Mare is a well-seasoned 12 year member of the SAI family. Mary Anne is the real deal upfront and direct! She is the general “go-to person” with a rather large wing span. From office supplies to travel arrangements and everything in between; from providing a snack, a joke or even a shoulder for one to lean, Aunt Mare is the spark that keeps the SAI family going and the glue that holds them together. She and her husband John enjoy their new addition Rusty, their pride ‘n joy. She enjoys cooking and baking for her family and friends.
Working for big agencies from Virginia, Washington, DC and now Philadelphia, Chuck is a 25 year advertising and marketing veteran with experience that spans a variety of national and regional accounts. Now a Philadelphian, you can find Chuck either training for the Broad Street Run or hanging out around the Italian Market in South Philly trying out the newest pubs and eateries.
It would not have seemed like a match but when Harvey and Allen met, it was obvious he was meant to join SAI. His background in various industries and roles in financial and general management brought a unique perspective to the demands of the agency world. Harvey maintains order (someone has to do it) and with his aptitude for detail and observation develops the policies, objectives and operating strategies that keep us moving forward. After a hard day's work, Harvey is the first to raise his vodka martini and drink to the successes of the team he helped build.
Bold graphics, unexpected color (and wine) pairings, plus the element of surprise are just some of talents and skills Virginia brings to her role as associate creative director at SAI Marketing. With over 15 years of experience from B to B to hospitality to food and real estate, Virginia has found her sweet spot in consumer packaged goods. As a self-proclaimed cheesemonger, foodie and part-time vegan, Virginia also loves traveling (Paris is her fave), all things Lilly Pulitzer and her fabulous Bichon Frise, Chloe.
Some ask why, Bill asks why not. Understanding the ever changing consumer world requires new ways of assessing shopper mindset and behavior. Bill has the tools to model/forecast the changes we see all around us. He leads brand planning for clients, uncovers insights into shopper behavior and aligns media usage with shopper marketing path-to-purchase. With three decades in the industry, Bill is an expert in consumer behavior and retailer trends, whose insights have been featured on CBS News, CNBC, Fox News, NPR and The Huffington Post, and in USA Today and the New York Times. As a NY native, he loves now living in Bucks County and enjoys spending time with his family, gourmet dining and travelling the world.
If Tisha's not in the kitchen, testing a client recipe and enjoying a glass of wine, you'll find her taking her Chihuahua, Samson, for a ‘drag’ across scenic Bucks County. Born and raised in Pittsburgh, this Steel City fan loves all things Black & Gold, making her Eagles fan husband green with envy. As an important member of the SAI team for over 10 years, Tisha brings her concepts and campaign development ideas together with a fabulous strategic and tactical team to deliver successful results for clients.
David founded Fountainhead Advertising in Atlanta in 1993. He was Chief Creative on a variety of leading brands including Hard Rock Café’s international creative account, Philips Electronics, Bass Ale, Coke/Burger King, Wal-Mart Vision Center, and Applebee’s and Don Pablo’s. David also worked on numerous Turner brands including TBS, TNT and Cartoon Network. In 2002 he sold his firm to Barkley in Kansas City, one of the top fifteen independent agencies in the nation.
Recently David consulted on brand re-positioning of Heineken USA and Amstel Light. He joined innovation engagements with Crowne Plaza Hotels and consulted on the global launch of the enterprise software firm, Infor. He has created engagements with The Federal Reserve, Georgia Pacific, The World Wildlife Fund, ING and The Ritz Carlton, among others. David now brings his considerable creative, branding and big idea experience to work at SAI.
Aaron’s professional career began in print, digital and local Network affiliate television media sales. Through helping his clients with their media planning, Aaron was exposed to the dynamic world of consumer packaged goods marketing. Braving a lengthy train ride each day, Aaron brings a little “city slicker” to SAI. He may endure the occasional “sardonic zinger” for never wearing the same necktie twice, but it is this same eye for detail that he dedicates to his clients every day. For three years Aaron has been a part of the SAI team.
Allen is the founding Principal of SAI Marketing. For 40 years he has brought his unique perspective and talent to serve client’s needs. Allen has been a leader in the development of a several innovations, including Partnership Marketing. The same vision that brought together Kellogg's and Michael Jackson in the 80s still works wonders today. Allen has demonstrated his commitment to SAI employees, clients and the community by serving on the United Cerebral Palsy Association of Philadelphia board and championing support around charitable events. He is married with 6 children, 3 grandchildren & for 20 years has been fine tuning his talents as a pianist.
Enthusiastic about food and armed with a sharp tongue, it seemed only natural that Monique join SAI as an Account Executive for CPG products. Her diverse background in broadcasting, sales, social and digital media that allow her to add “out of the box” spins on client campaigns and promotions. As an AE, Monique shows commitment and diligence when fulfilling her clients’ needs. When she’s not working, the self-proclaimed cinephile can be found quoting random comedies around the office to get a chuckle, cheering for the Phillies, saying “wooder” instead of water and tracking double rainbows.
What does 20 years of marriage to a nationally recognized Pilates fitness instructor, being a father of a top tournament tennis player, drumming in jazz bands and a 15 year leadership role at SAI have in common? For Andy it’s about the need to stretch beyond the expected, valuing the music that comes from collaboration, and being passionately committed the serve others as a way to win personal success. After 25 years delivering integrated solutions to national CPG marketers, he still loves going on store checks, discovering new shopper marketing trends, uncorking new solutions and a great bottle of wine to celebrate success.
“Is it on strategy?” “Does it meet the client’s business objectives?” “Will it dovetail with the retailer’s business objectives?” These are the questions you can hear Yvette asking up and down the halls at SAI as she strives to bring heightened levels of strategic thinking to every marketing challenge. Her experience as a senior account leader at Grey Advertising, Ryan Partnership, MARS Advertising and during 7 years as an independent consultant has given her a strong foundation in building brands and generating sales on both the integrated and shopper marketing fronts, working with the likes of Post, Campbell’s, Olive Garden, Mars Pet, Unilever, Canon, Pfizer, Novartis. A New York ex-pat, you can find Yvette enjoying the benefits of suburban living by taking walks in the woods with her Rhodesian Ridgeback, cheering (loudly) at her daughter’s basketball games, cooking up an almost gourmet meal for her husband or adding to her long list of martini recipes.<BR>
In addition to integrated account leadership responsibilities, Yvette is the Shopper Marketing Practice lead at SAI.
Casey grew up in the entertainment business with credits boasting a Broadway National Tour and an exclusive Theater Company membership. At JMU she focused on business entertainment and worked on Sponsorships for Clear Channel Entertainment & the Vans Warped Tour. Next, Casey opened WXPN’s World Café Live music venue, managing their Promotions & PR Departments. During this time Casey’s interest in marketing grew leading her to SAI Marketing. Currently, Casey enjoys spending time with her husband, step-son and dog. While she loves the outdoors, hiking and relaxing out-back with family & friends she will always have a passion for the arts.
Boni is Director of Promotion Development & started at SAI as a premium buyer/partnership marketing AE. Her entrepreneurial spirit led her to CompuScan Marketing where she developed an in-store marketing tool helping market and sell to Catalina Marketing. She then went to RealTIME Media, one of the first internet promotional firms to handle business development and was on the Board of Directors for PMA and the co-chair of the In-Store Marketing Council. After fixing/flipping houses & doing a Reality Show on the E! Channel, she is back! After hours, Boni spends her time managing her 9 year old’s career in performing arts.
She has a Swiss last name, but Diana is one bubbly Italian Jersey girl at heart. A part of the advertising agency world for seven years and although new to the CPG category, Diana brings her knowledge of Media Promotion and PR to life, creatively adding insights into current campaigns. She has come to love Philadelphia, embracing everything the city has to offer with the one exception of her devotion to the New York Yankees. If you don’t find her enjoying the city’s fabulous restaurants with her husband or pretending she is on Glee, chances are she’s out stalking vampires.
Carly's is the first voice you will hear when calling SAI Marketing. She joined the company in October 2009, right as they were preparing to move to their new office. Since then, she spends her days greeting clients and looking forward to occasional chat with a colleague as they pass through the lobby.
