SAI Marketing

Insights
With an evolved consumer economy and a shopper mentality that has been dramatically changed as a result, marketers need to be tuned into these changes and have a deep understanding of what this means. SAI’s shopper insights group has a 3 year track record of accurately forecasting and analyzing the changes in purchase behavior. 

Brand Planning
With the integration of shopper marketing into the brand planning process,  SAI approaches planning with a unique integration of our proprietary shopper segmentation and deep insights into shopper behavior in combination with media expertise to influence brand purchase behavior along the shopper marketing path-to-purchase identifying the appropriate media types at each phase. 

Campaign Development
With the fragmentation of consumer segments, shopper habits and media channels, an integrated shopper marketing approach to campaign development is more important than ever before. SAI’s proprietary BrandPath^® process integrates insights, marketing strategy, brand architecture, creative development, promotions, partnerships, and in-store, and media planning into one seamless package that will ensure that all communications are on trend, on target and on strategy.